Paved vs Radar Lab proof before you book.
Paved is a big marketplace and ad network for newsletter ads. Radar Lab helps brands pick the newsletters that reach their buyers, with the real ad as proof.
No card needed. Facts about Paved checked on paved.com, November 4, 2026.
Sells the ad
The newsletter
Has the readers, sends the issues, sells the sponsor slots.
Buys the ad
Your brand
Needs buyers, and decides which newsletters get the budget.
Radar Lab has recorded 9,100+ sponsorships across 4,700+ newsletters, each with the real ad and date.
Follow the money.
Paved charges brands no platform fee. It's paid by publishers instead: 30% of each Marketplace booking, and per click on its Ad Network. Radar Lab is paid by you, so where you book makes no difference to it.
- Paved
- You browse listings3,000+ newsletters, with prices and audience data
- You book or bida flat Marketplace price, or pay per click from $50 a day
- Pavedkeeps 30% of Marketplace bookings, paid by the publisher
- Radar Lab
- You get a shortlistranked by fit for your buyers, on any platform
- You check the proofthe real ads other brands ran, and who came back
- Radar Labearns nothing from where you book, so newsletters can't pay to rank
Both are fair models. The difference is what you see before you pay: 46% of brand and newsletter pairings in Radar Lab ran more than once, and those comebacks show on every newsletter. Radar Lab data, November 2, 2026.
Paved vs Radar Lab, side by side.
Paved is a newsletter ad marketplace and pay-per-click ad network, with 3,000+ newsletters listed. Here's how it lines up for a brand choosing where to sponsor.
| Feature | Pavedpaved.com | Radar LabBuilt for brands buying sponsorships |
|---|---|---|
| Built for | Brands buying newsletter ads, and publishers selling them | Brands and agencies buying newsletter sponsorships |
| How you buy | Book Marketplace listings, or run pay-per-click ads on its Ad Network | Pick in Radar Lab, then book directly or anywhere else |
| Which newsletters | 3,000+ newsletters listed on Paved | Any of 4,700+ newsletters, on any platform |
| Before you buy | Audience data, prices and ad performance history on each listing | Fit for your buyers, every past sponsor with the real ad, and who came back |
| Your competitors | No public feature for competitors' sponsorships | See where competitors sponsor, and good fits none of them use yet |
| Price | No platform fee for brands; Ad Network from $50 a day | $49 a month, or $299 a year (founding price) |
| AI assistants | Not mentioned on its site | ChatGPT, Claude and Grok Bot |
Based on paved.com as of November 4, 2026. Tools change; if something here is out of date, tell us at hello@partnershipintel.com and we'll fix it.
Fair to both. Here's the honest version.
What Paved does well
- A large marketplace, with prices public on listings.
- No sign-up fee, subscription or minimum monthly spend for brands.
- Choose between booking a placement or paying per click.
Where Radar Lab is different
- It covers newsletters on any platform, not only the ones listed on one marketplace.
- It shows every brand that sponsored a newsletter, with the real ad and date, including your competitors.
- It flags good-fit newsletters no competitor has sponsored yet.
- It earns nothing from bookings, and works inside ChatGPT, Claude and Grok Bot.
Should you pick Paved or Radar Lab?
It mostly comes down to which side of the sponsorship you're on.
If you want a booking marketplace
Pick Paved
- You want to book listed placements quickly, with prices up front.
- You want pay-per-click newsletter ads with a daily budget.
If you buy newsletter sponsorships
Pick Radar Lab
- You want to know which newsletters work for brands like yours before you book.
- You want to see your competitors' sponsorships across the whole market.
Can you use both? Yes. Use Radar Lab to shortlist newsletters with proof. If one is listed on Paved, book it there; if not, email it directly with the contact Radar Lab gives you.
Questions about Paved and Radar Lab
Something else? Email hello@partnershipintel.com, or read what Radar Lab is.
Paved is a newsletter advertising company with two ways to buy: a Marketplace where you book listed placements at a flat price, and an Ad Network where you pay per click. It says it lists 3,000+ newsletters.
Paved's help center says brands pay no sign-up fee, subscription or minimum monthly spend. Marketplace placements have flat prices set by publishers, and Paved takes a 30% commission from the publisher. Its Ad Network starts at $50 a day, with clicks it says typically average $1.10 to $6.
Paved is where you buy newsletter ads. Radar Lab is where you decide which newsletters to buy: it ranks newsletters by fit for your buyers, flags the ones no competitor has sponsored yet, and shows the real ad behind every sponsor.
Yes. Radar Lab tracks 4,700+ newsletters on any platform, so you can find good fits that aren't listed on any marketplace and contact them directly.
No. Radar Lab doesn't sell placements or take a cut. You get the newsletter's contact and a ready-to-send email, then book directly, on Paved, or anywhere else.
Find the newsletters that reach your buyers, before your competitors do.
Add your website. Radar Lab ranks newsletters by fit, flags the ones no competitor has sponsored yet, and shows the real ads others ran there.
Try Radar Lab free for 5 days No card needed. Then $49 a month, or $299 a year at the founding price.