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The best product management and design newsletters to sponsor

Product managers and designers choose a lot of the tools their companies buy. These newsletters reach them, led by some of the biggest names in product.

Updated By Tejas Rane Data from Radar Lab

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The short answer

By sponsor ads in the last 12 months, the most-sponsored product management newsletter is Lenny's Newsletter, followed by Product Growth and AI by Aakash. Lenny's Newsletter has had 23 different sponsors, including WorkOS and Mercury.

Where these numbers come from

Radar Lab tracks 279 product management newsletters and reads the sponsor ads in their issues. 27 of them have sponsors we've verified, and 57 brands sponsored them in the last 12 months.

7 product management newsletters with the most sponsors right now

Ranked by sponsor ads Radar Lab saw in the last 12 months. Each one has had a sponsor recently, so it's open for business.

  1. Lenny's Newsletter

    lennysnewsletter.com

    Advice on product, growth and careers for product leaders and founders.

    Read by
    Product leaders, Founders
    Recent sponsors
    WorkOS, Mercury, Chargebee, Bolt
    23 brands have sponsored it
    Came back for more12
    Latest ad
    See all 23 sponsors and their ads

  2. Product Growth

    news.aakashg.com

    PM careers, product leadership and growth, by Aakash Gupta.

    Read by
    Product managers, Founders
    Recent sponsors
    Arize, Ariso, Product Faculty, Viktor
    7 brands have sponsored it
    Came back for more5
    Latest ad
    See all 7 sponsors and their ads

  3. AI by Aakash

    aibyaakash.com

    AI tools and trends for people who work with technology.

    Read by
    Product managers, Tech workers
    Recent sponsors
    Amplitude, Optimizely, CodeRabbit
    8 brands have sponsored it
    Came back for more4
    Latest ad
    See all 8 sponsors and their ads

  1. Smashing Magazine

    smashingmagazine.com

    Web design and development for designers, UX people and developers.

    Read by
    Designers, UX practitioners, Developers
    Recent sponsors
    TestMu AI, HubSpot, Fimo
    4 brands have sponsored it
    Came back for more0
    Latest ad
    See all 4 sponsors and their ads

  2. Sidebar

    sidebar.io

    Five of the best design links every day, for designers and makers.

    Read by
    Designers, Makers
    Recent sponsors
    Buttondown, Granola
    3 brands have sponsored it
    Came back for more0
    Latest ad
    See all 3 sponsors and their ads

  3. Design Buddies

    designbuddies.substack.com

    From the Design Buddies community, for designers starting out and design students.

    Read by
    Early-career designers
    Recent sponsors
    Granola, Manifest Law
    2 brands have sponsored it
    Came back for more0
    Latest ad
    See their ads in Radar Lab

  4. Technically

    technically.substack.com

    Technical topics explained for people who work with software but don't code.

    Read by
    Product managers, Builders
    Recent sponsors
    Railway
    2 brands have sponsored it
    Came back for more0
    Latest ad
    See all 2 sponsors and their ads

These are the 7 busiest of 27 product management newsletters with verified sponsors. See all 27 in Radar Lab.

Brands that sponsor the most product management newsletters

Counted across the product management newsletters Radar Lab tracks, over the last 12 months.

  • Optimizely
  • Arize
  • Bolt
  • Granola
  • Reforge Build
  • Amplitude

Is your competitor on this list?

Radar Lab shows every newsletter a company has sponsored, when, how often, and the ads it ran. Look up a competitor and you see their whole newsletter plan.

Look up a competitor

How to pick the right product management newsletter

Who these newsletters work best for

  • Product analytics, experimentation and feedback tools
  • Design and prototyping tools
  • AI tools for product teams

What to check before you book

  • Product or design? Product managers and designers share some newsletters, but most reach one or the other.
  • Expect a premium for the leaders. The biggest product newsletters cost more; smaller ones can be a cheaper test.
  • Offer something to try. Product people like a free plan, template or teardown more than a sales call.

Questions about sponsoring product management newsletters

What are the best product management newsletters to sponsor?

By recent sponsor ads, Lenny's Newsletter, Product Growth by Aakash Gupta and AI by Aakash are the most-sponsored product management newsletters in Radar Lab's records.

Which brands sponsor product management newsletters?

Optimizely, Arize, Bolt, Granola, Reforge Build and Amplitude are regular sponsors of product newsletters in Radar Lab's records.

Do design newsletters take sponsors?

Yes. Smashing Magazine, Sidebar and Design Buddies all carry sponsor ads, mostly from design, AI and productivity tools, but there is less sponsor activity than in product management.

Before you pay for a placement

Newsletter ad rates 2026What newsletters charge, by niche, before you negotiate.How to choose a newsletter to sponsorCheck fit, past sponsors and the archive before you book.Cost and ROI calculatorWork out cost per click, per lead and per customer.
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