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The best sales and go-to-market newsletters to sponsor

Sales buyers are valuable and hard to reach. These newsletters go to sales leaders, RevOps and go-to-market teams, plus the customer experience leaders who buy support tools.

Updated By Tejas Rane Data from Radar Lab

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The short answer

By sponsor ads in the last 12 months, the most-sponsored sales and go-to-market newsletters are CX Dive and The GTM Newsletter. CX Dive, for customer experience leaders, has had 51 different sponsors.

Where these numbers come from

Radar Lab tracks 203 sales newsletters and reads the sponsor ads in their issues. 18 of them have sponsors we've verified, and 94 brands sponsored them in the last 12 months.

7 sales newsletters with the most sponsors right now

Ranked by sponsor ads Radar Lab saw in the last 12 months. Each one has had a sponsor recently, so it's open for business.

  1. CX Dive

    customerexperiencedive.com

    News for customer experience leaders on service operations, AI and customer loyalty.

    Read by
    CX leaders, Support leaders
    Recent sponsors
    ServiceNow, Cresta, Gartner, Parloa
    51 brands have sponsored it
    Came back for more32
    Latest ad
    See all 51 sponsors and their ads

  2. The GTM Newsletter

    thegtmnewsletter.substack.com

    Practical ways to scale go-to-market and improve retention, for SaaS revenue teams.

    Read by
    RevOps, Sales leaders, Marketers
    Recent sponsors
    HubSpot, AngelList, Apollo, Primer
    19 brands have sponsored it
    Came back for more14
    Latest ad
    See all 19 sponsors and their ads

  3. Blake Morgan's Customer Connection

    blakemorgan.substack.com

    Customer experience strategy and AI in service operations.

    Read by
    CX leaders, Executives
    Recent sponsors
    Salesforce, RingCentral, Cyara
    12 brands have sponsored it
    Came back for more5
    Latest ad
    See all 12 sponsors and their ads

  1. GTMnow

    gtmnow.com

    Go-to-market for B2B software and AI companies, read by GTM leaders and founders.

    Read by
    GTM leaders, Founders, Investors
    Recent sponsors
    AngelList, Primer, ZoomInfo
    5 brands have sponsored it
    Came back for more3
    Latest ad
    See all 5 sponsors and their ads

  2. Outbound Kitchen

    newsletter.outbound.kitchen

    Making outbound sales systematic, for B2B SaaS founders, CROs and SDR managers.

    Read by
    CROs, GTM leaders, Founders
    Recent sponsors
    Influ2, Clarify, Expertise AI, Default
    6 brands have sponsored it
    Came back for more1
    Latest ad
    See all 6 sponsors and their ads

  3. The GTM Engineer

    thegtmengineer.substack.com

    For people building go-to-market engineering: AI, automation and data in sales ops.

    Read by
    GTM engineers, RevOps, SDRs
    Recent sponsors
    Tapistro, Attention, Cargo
    6 brands have sponsored it
    Came back for more0
    Latest ad
    See all 6 sponsors and their ads

  4. The GTMshift

    gtmshift.substack.com

    Putting AI to work in revenue teams, for B2B SaaS executives and revenue leaders.

    Read by
    CROs, CEOs, Revenue leaders
    Recent sponsors
    FullEnrich, StoryPath
    2 brands have sponsored it
    Came back for more2
    Latest ad
    See their ads in Radar Lab

These are the 7 busiest of 18 sales newsletters with verified sponsors. See all 18 in Radar Lab.

Brands that sponsor the most sales newsletters

Counted across the sales newsletters Radar Lab tracks, over the last 12 months.

  • HubSpot
  • Salesforce
  • ZoomInfo
  • ServiceNow
  • Attention
  • AngelList

Is your competitor on this list?

Radar Lab shows every newsletter a company has sponsored, when, how often, and the ads it ran. Look up a competitor and you see their whole newsletter plan.

Look up a competitor

How to pick the right sales newsletter

Who these newsletters work best for

  • Sales tools: data, outbound, call recording, CRM add-ons
  • RevOps and go-to-market engineering tools
  • Customer support and customer experience software

What to check before you book

  • Separate sellers from leaders. Outbound reps and revenue leaders read different newsletters and buy different things.
  • Small can win. Many strong GTM newsletters are small and focused, and cost far less per reader than big business titles.
  • Lead with proof. Sales readers are sold to all day; a benchmark or concrete result works better than a slogan.

Questions about sponsoring sales newsletters

What are the best sales newsletters to sponsor?

By recent sponsor ads, The GTM Newsletter, GTMnow, Outbound Kitchen and The GTM Engineer are among the most-sponsored sales and go-to-market newsletters. For customer support software, CX Dive is the most-sponsored.

Which brands sponsor sales newsletters?

HubSpot, Salesforce, ZoomInfo, ServiceNow, Attention and AngelList are regular sponsors of sales and go-to-market newsletters in Radar Lab's records.

How do I advertise to sales leaders?

Sponsor newsletters written for revenue leaders and RevOps rather than general business titles, check that similar sales tools already sponsor them, and offer something useful such as a benchmark, template or short demo.

Before you pay for a placement

Newsletter ad rates 2026What newsletters charge, by niche, before you negotiate.How to choose a newsletter to sponsorCheck fit, past sponsors and the archive before you book.Cost and ROI calculatorWork out cost per click, per lead and per customer.
SaaS newsletters Demand Curve, Not Boring, Open Scout and more Marketing newsletters The Future Party, Stacked Marketer, Marketing Brew and more AI newsletters Superhuman AI, The Rundown AI, The AI Report and more

See every audience

Find the sales newsletters that fit your business

Add your website. Radar Lab ranks newsletters by fit, shows which ones your competitors already sponsor with the real ads, and keeps watching for new ones. You can also ask it inside ChatGPT or Claude.

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