beehiiv Ad Network vs Radar Lab choose every newsletter yourself.
beehiiv's Ad Network places your ads for you. Radar Lab helps brands pick the newsletters that reach their buyers, with the real ad as proof.
No card needed. Facts about beehiiv Ad Network checked on beehiiv.com, November 4, 2026.
Sells the ad
The newsletter
Has the readers, sends the issues, sells the sponsor slots.
Buys the ad
Your brand
Needs buyers, and decides which newsletters get the budget.
Radar Lab has recorded 9,100+ sponsorships across 4,700+ newsletters, each with the real ad and date.
Who picks the newsletters?
On the beehiiv Ad Network, a campaign specialist and beehiiv's algorithm decide where your ads run, across newsletters hosted on beehiiv. Campaigns start at $15k. Radar Lab starts from a different question.
“Which beehiiv newsletters should we place your ads in?”
“Which newsletters, on any platform, have brands like yours paid for again and again?”
46% of brand + newsletter pairings ran more than once
46% of brand and newsletter pairings in Radar Lab ran more than once. It's worth knowing which ones before a $15k campaign. Radar Lab data, November 2, 2026.
beehiiv Ad Network vs Radar Lab, side by side.
beehiiv Ad Network is a managed ad network that places your ads across newsletters hosted on beehiiv, paid per open or per click. Here's how it lines up for a brand choosing where to sponsor.
| Feature | beehiiv Ad Networkbeehiiv.com | Radar LabBuilt for brands buying sponsorships |
|---|---|---|
| Built for | beehiiv publishers, and brands running managed campaigns | Brands and agencies buying newsletter sponsorships |
| Main job | Run your campaign: placement, delivery and reporting | Decide which newsletters fit your buyers, with proof |
| Which newsletters | Only newsletters hosted on beehiiv | Any of 4,700+ newsletters, on any platform |
| Who chooses | beehiiv's algorithm and a campaign specialist | You, with newsletters ranked by fit |
| Past sponsors | Not shown on its public pages | Every sponsor, with the real ad and the date it ran |
| Price | Pay per 1,000 opens or per click; campaigns start at $15k | $49 a month, or $299 a year; book each newsletter directly at its price |
| AI assistants | Not mentioned for advertisers | ChatGPT, Claude and Grok Bot |
Based on beehiiv.com as of November 4, 2026. Tools change; if something here is out of date, tell us at hello@partnershipintel.com and we'll fix it.
Fair to both. Here's the honest version.
What beehiiv Ad Network does well
- Reach a lot of readers with one buy: beehiiv says 100M+.
- Clicks are checked to filter out bots and duplicates.
- Fully managed: a specialist runs the campaign from start to finish.
Where Radar Lab is different
- It covers newsletters on any platform, not only one host.
- You choose each newsletter, ranked by fit for your buyers, and see who sponsored it before.
- It shows the real ads and dates, and which brands came back.
- No minimum spend: book a single slot directly to test a newsletter first.
Should you pick beehiiv Ad Network or Radar Lab?
It mostly comes down to which side of the sponsorship you're on.
If you want a booking marketplace
Pick beehiiv Ad Network
- You have $15k or more and want a managed campaign across many beehiiv newsletters.
- You'd rather pay per open or per click than per placement.
If you buy newsletter sponsorships
Pick Radar Lab
- You want to choose each newsletter yourself, with proof it works for brands like yours.
- Your budget is smaller, or you want to test one newsletter before a bigger campaign.
Can you use both? Yes. Use Radar Lab to see which newsletters your competitors keep paying for, then share that list with your beehiiv specialist, or book the best ones directly.
Questions about beehiiv Ad Network and Radar Lab
Something else? Email hello@partnershipintel.com, or read what Radar Lab is.
It's beehiiv's advertising service for brands. A campaign specialist and beehiiv's algorithm place your ads across newsletters hosted on beehiiv, and you pay per 1,000 opens or per verified click. beehiiv says it reaches 100M+ readers.
beehiiv's advertise page says campaigns start at $15k, with typical first campaigns of $15k to $30k over 4 to 6 weeks. You pay per 1,000 opens or per click; the rates aren't public.
beehiiv says its algorithm places your ads in the newsletters most likely to reach your goal, with a specialist running the campaign. With Radar Lab you choose each newsletter yourself, ranked by fit for your buyers.
No. Radar Lab tracks 4,700+ newsletters on any platform, including beehiiv, and shows every sponsor it has found for each one with the real ad and date.
No. Radar Lab doesn't sell placements or take a cut. You get the newsletter's contact and a ready-to-send email, then book directly or through any network you like.
Find the newsletters that reach your buyers, before your competitors do.
Add your website. Radar Lab ranks newsletters by fit, flags the ones no competitor has sponsored yet, and shows the real ads others ran there.
Try Radar Lab free for 5 days No card needed. Then $49 a month, or $299 a year at the founding price.