SponsorSheep
- How you buy
- Book listed slots at the listed rate
- Price
- Free to browse; commission on bookings
- Newsletters
- Listed newsletters, plus the Bellwether sponsor database
- Best for
- Booking listed slots with rates up front
Newsletter ad networks, compared.
The 5 main places brands buy newsletter ads in 2026, how each works and what it costs. Plus the one step all of them leave to you: deciding which newsletters are worth it.
Facts checked on each company's own website, November 4, 2026.
Where brands buy newsletter ads.
Networks, marketplaces and managed services, side by side. Open any one for the full comparison with Radar Lab.
Passionfroot
- How you buy
- Book a creator's storefront
- Price
- Creator's price + 5% fee
- Newsletters
- Creators across newsletters, YouTube, LinkedIn and more
- Best for
- Booking and paying creators across channels
Paved
- How you buy
- Book listings, or pay per click
- Price
- No brand fee; ad network from $50 a day
- Newsletters
- 3,000+ listed newsletters
- Best for
- Booking listed slots fast, or pay-per-click ads
beehiiv Ad Network
- How you buy
- A specialist and algorithm place your ads
- Price
- Per open or click; from $15k
- Newsletters
- Newsletters hosted on beehiiv (100M+ readers, says beehiiv)
- Best for
- Large managed campaigns with one buy
Wellput
- How you buy
- Wellput proposes and runs the campaign
- Price
- Per click; from $5k
- Newsletters
- 1,000+ newsletters
- Best for
- Hands-off campaigns paid per click
Radar Lab
- What it does
- Ranks newsletters by fit for your buyers
- Price
- $49 a month, or $29 for 5 days
- Newsletters
- 4,700+, on any platform
- Best for
- Knowing which newsletters work before you pay
Prices and figures are each company's own, from their websites on November 4, 2026. If something is out of date, tell us at hello@partnershipintel.com.
Network, marketplace, or neither?
It comes down to how much you want to choose yourself.
If you want it done for you
An ad network or managed service
Set a budget and a goal; they pick the newsletters and run the ads.
If you want to pick each slot
A marketplace
Browse listed newsletters and book the slots you want, at a listed price.
If you want to know which ones work
Start with Radar Lab
See who sponsored each newsletter, with the real ad, then book anywhere, including directly.
The step every network leaves to you.
Each one is good at selling you a slot. None of them, on their public pages, answers whether that slot works for brands like yours.
Past sponsorsNone of them shows which brands sponsored a newsletter before, with the real ad.
Your competitorsNone shows where your competitors sponsor outside its own network.
The whole marketEach covers only its own newsletters or creators.
- In Radar Lab Add your website Radar Lab ranks newsletters by fit for your buyers, on any platform.
- In Radar Lab Check the proof Every past sponsor, the real ad, the date, and who came back.
- In Radar Lab Make your shortlist Including good fits no competitor has sponsored yet.
- Anywhere Book anywhere On a network or marketplace, or directly with the newsletter.
In Radar Lab's data, 46% of brand and newsletter pairings ran more than once. Those comebacks are the proof to check before you book. Radar Lab data, November 2, 2026.
Questions about newsletter ad networks
Something else? Email hello@partnershipintel.com, or read what newsletter ads cost.
A newsletter ad network sells ad space across many newsletters at once. You set a budget and a goal, and the network places your ads, usually paid per open or per click. The beehiiv Ad Network and Paved's Ad Network work this way. Managed services like Wellput run the campaign for you.
On an ad network, the network chooses where your ads run. On a marketplace, like Paved's Marketplace, SponsorSheep or Passionfroot storefronts, you pick each newsletter and book its slot at a listed price. Marketplaces give you more control; networks take less of your time.
Paved has no minimum monthly spend, and its Ad Network starts at $50 a day. SponsorSheep and Passionfroot let you book a single slot at the newsletter's price (Passionfroot adds a 5% fee for brands). Wellput campaigns start at $5k, and the beehiiv Ad Network at $15k.
No. Radar Lab doesn't sell ad space or take a cut of bookings. It's the research step before you buy: it ranks newsletters by fit for your buyers, shows who sponsored each one with the real ad and date, and flags good fits no competitor has used yet. Then you book directly or on any network.
Look for proof that brands like yours came back. In Radar Lab's data, 46% of brand and newsletter pairings ran more than once, and those repeat sponsors are the strongest sign a newsletter works. Check fit for your buyers, where competitors already sponsor, and the real ads they ran.
Find the newsletters that reach your buyers, before your competitors do.
Add your website. Radar Lab ranks newsletters by fit, flags the ones no competitor has sponsored yet, and shows the real ads others ran there.
Try Radar Lab free for 5 days No card needed. Then $49 a month, or $299 a year at the founding price.