How partner-sourced revenue works
Partner-sourced revenue is one of the clearest ways to prove a partner program creates new business. The partner identifies the opportunity, refers or registers it, and the deal later closes.
Deal registration is often the mechanism used to prove that the opportunity was sourced by the partner before the direct team was already working it.
Why it matters
Sourced revenue shows that partners are generating demand, not just helping with deals that already existed. It is especially useful for evaluating referral partners, resellers, agencies, and channel partners.
What to measure
- Partner-sourced pipeline
- Closed-won partner-sourced revenue
- Win rate by partner
- Average contract value
- Time from registration to close
- Commission paid vs revenue generated