Why partner scorecards matter
A partner scorecard turns a partner relationship into something the team can manage. It helps show which partners are active, which partners are producing partner-sourced revenue, and which partners need more enablement or should be deprioritized.
What to track
- Partner fit and tier
- Onboarding completion
- Campaign participation
- Registered deals
- Sourced and influenced pipeline
- Closed-won revenue
- Commission paid
- Relationship health
How to use a scorecard
Use a scorecard during quarterly partner reviews, tier decisions, enablement planning, and partner program cleanup. A scorecard should connect to partner attribution so performance is based on documented contribution rather than vague relationship activity.