Common partner marketing activities
- Co-marketing partnerships
- Joint webinars and events
- Co-branded reports or guides
- Newsletter placements and swaps
- Marketplace launch campaigns
- Partner case studies
- Channel partner enablement campaigns
What makes it work
Partner marketing works when both sides have a clear audience reason to collaborate. Strong campaigns usually combine audience overlap, a useful offer, partner trust, and a follow-up motion inside the broader partner program.
Partner marketing metrics
Useful metrics include registrations, qualified leads, content downloads, meetings booked, partner-sourced pipeline, influenced pipeline, backlinks, and campaign-to-revenue conversion. For funded channel campaigns, connect activity back to market development funds and revenue outcomes.