Reports / SEO
See which SEO newsletters your competitors pay for, and how often.
The big SEO tools already know which newsletters work for them. This report shows you the same thing: where they advertise, which newsletters are hard to get into, and which still have room.
One-time payment.
The PDF is emailed to you in about a minute.
We found 694 ads from 109 companies in SEO newsletters, from May 2023 to October 2026. Each one links to the email it ran in.
The main finding
“AirOps advertised in more SEO newsletters than any other company, and just 4 companies bought 37% of all the ads.”
The first thing the report tells you. Every number in it links back to a real newsletter email.
Page 2 of 36 · in the report Where the ads go
Two newsletters take 59% of all the ads we found. Everyone else shares the rest, and that’s where a new advertiser has more room. The report shows you which ones.
- Product-Led SEO + SEOFOMO · 408 ads
- Every other newsletter · 286 ads
Who already advertises here
The top of each list. The rest, plus all 109 companies email by email, is in the report.
Newsletters with the most ads
- Product-Led SEO 303 ads
- SEOFOMO 105 ads
- #SEOForLunch 76 ads
Companies in the most newsletters
- AirOps 45 ads
- Semrush 80 ads
- Ahrefs 69 ads
The biggest newsletters at a glance
Here are the two biggest. The report profiles every newsletter like this, with the price and how to book wherever they publish it.
| Newsletter | Ads we found | Companies | Seen | Readers* |
|---|---|---|---|---|
| Product-Led SEO | 303 | 34 | 2023–2026 | 16K |
| SEOFOMO | 105 | 25 | 2023–2026 | 46K |
*Readers as stated by each newsletter. We count ads we found, not money spent or results.
Ads over time
Ads we found in SEO newsletters, every six months.
More newsletters were tracked in recent periods, so part of the rise is wider coverage, not only more ads. *2026 H2 is still in progress.
What kinds of companies advertise
Ads by the type of company that bought them.
Do advertisers come back?
92% of all the ads came from companies that advertised more than once. That’s a good sign those newsletters work for them.
- Once · 56 companies
- 2–5 times · 35
- 6+ times · 18
Only in the report
The parts that save you the most time stay inside the PDF.
- Which newsletters publish a price and what it is, with the date
- Who to contact at each newsletter and how to book a spot
- Every ad, linked to its email so you can see exactly what ran
- What an ad costs per reader so you can compare fairly
- Questions to ask before you pay plus a short booking checklist
Three more things the report found
- One AI search tool, AirOps, shows up in more SEO newsletters than anyone else.
- Just 4 regular advertisers bought 37% of all SEO newsletter ads.
- In the last 90 days, 20 companies ran 108 ads.
What’s inside the 36 pages
For anyone selling to people who work in SEO, AI search or technical search.
- Where the biggest SEO tools advertise, email by email
- Which newsletters are mostly booked by the same few companies
- The AI search tools that already advertise
- How to book each one, with prices and the date they were published
What’s in it, in order
- A short summary of what we found, and what it means for you
- Where companies like yours advertise
- What an ad costs, compared fairly by audience size
- Three newsletters to look at first
- Every newsletter on one page
- Every company that advertises, with links to their latest ads
- Who advertises, and how much we found
- Which company advertises in which newsletter
- Who keeps coming back
- Companies that advertise in more than one newsletter
- What the ads are selling, and how that changed
- How the same company pitches different newsletters
- Each newsletter in detail: who reads it, who advertises, the price and how to book
- Smaller newsletters with only a few advertisers
- How to book: who to contact, published prices, questions to ask, and a checklist
- More newsletters worth a look
- How we did the research, and where every number comes from
Prices and contact details are only in the PDF. Every price shows its date, so you know how current it is.
Doing this yourself vs. getting the report
| To do it yourself, you’d need to… | With the report |
|---|---|
| Find the SEO newsletters that take ads | Already found and profiled, one by one |
| Read their past emails and note every ad | 694 ads, already logged, each linked to its email |
| Work out who each advertiser is | 109 companies, sorted by type |
| Spot who keeps coming back | Repeat advertisers marked for every newsletter |
| Hunt for media kits, prices and contacts | Prices and how to book, wherever the newsletter shares them |
What you can do with it
Spend on what works
See which newsletters companies like yours pay for again and again, before you spend anything.
Copy a proven list
Your competitors already tried these newsletters. Start with the ones they keep coming back to.
Find quieter newsletters
Smaller newsletters where your ad isn’t one of five, so readers actually notice it.
Book faster
Prices and how to book, all in one place. No digging through media kits.
One price. The whole report.
No subscription and no account. Pay once and the PDF is yours.
SEO Sponsorship Landscape
$69one-time
payment
Secure checkout. The PDF is emailed to you in about a minute.
Everything you get
- The full 36-page PDF, yours to keep
- 694 real ads from May 2023 to Oct 2026, each linked to the email it ran in
- All 109 advertisers, sorted by type, with links to their latest ads
- Each newsletter in detail: who reads it, who advertises, the price and how to book
- Three newsletters to look at first, picked from the data
- Who to contact, questions to ask, and a booking checklist
- Recently updated data, with every price dated
- A private download link that works up to 10 times
It’s an instant download, so all sales are final. If your file doesn’t arrive or won’t open, email hello@partnershipintel.com and we’ll sort it out.
Questions people ask
How do I get it?
Pay once and we email you a private download link to the PDF. It usually arrives within a minute. If you don’t see it, check Promotions or spam.
Can I download it again later?
Yes. The link is just for you and works up to 10 times. If you need a new link, email us.
Is it part of Radar Lab Pro?
No. Reports are a separate one-time purchase. You can buy one with or without a Radar Lab plan.
How fresh is the data?
It was updated recently. Every price in it shows the date it was published, and anything over a year old is marked as old.
What exactly did you count?
Ads we found in real newsletter emails, each linked to the email where a public copy exists. It shows who advertised where and how often. It doesn’t show how much they spent or how well the ads worked.
Can I get a refund?
No. The report is a digital download you get straight away, so all sales are final. If your file doesn’t arrive or won’t open, email hello@partnershipintel.com and we’ll sort it out.
The other reports
Get the SEO report.
36 pages, 694 real ads, and how to book the newsletters that take them.
Get the report$69Pay once · PDF in your inbox in about a minute · Not part of a Radar Lab plan