Radar Labby Partnership Intel

Reports / SEO + Marketing

Selling to SEO and marketing teams? See where both read, and where nobody advertises yet.

If your customers work in SEO and in marketing, you don’t need two plans. See where the two groups overlap, and which marketing newsletters no SEO tool has advertised in yet.

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  • 22-page PDF
  • Recently updated
Cover of the Radar Lab SEO + Marketing report

We found 1,673 ads from 408 companies in SEO and marketing newsletters, from March 2023 to October 2026, with each company counted once.

The main finding

“Only 11 of 408 companies advertise to both SEO and marketing readers, and 9 of them sell SEO or AI search tools.”

The first thing the report tells you. Every number in it links back to a real newsletter email.

Page 2 of the SEO + Marketing report: a short summary of what we found Page 2 of 22 · in the report

Where the ads go

Two newsletters take 41% of all the ads we found. Everyone else shares the rest, and that’s where a new advertiser has more room. The report shows you which ones.

  • Marketing Brew + Product-Led SEO · 683 ads
  • Every other newsletter · 990 ads

Who already advertises here

The top of each list. The rest, plus all 408 companies email by email, is in the report.

Newsletters with the most ads

  1. Marketing Brew 380 ads
  2. Product-Led SEO 303 ads
  3. STACKED MARKETER 158 ads

Companies advertising to both groups

  1. Semrush SEO and marketing newsletters
  2. Ahrefs SEO and marketing newsletters
  3. AirOps SEO and marketing newsletters

The biggest newsletters at a glance

Here are the two biggest. The report profiles every newsletter like this, with the price and how to book wherever they publish it.

NewsletterAds we foundCompaniesSeenReaders*
Marketing Brew3801232024–2026Readers not stated
Product-Led SEO303342023–202616K
Every newsletter is in the report

*Readers as stated by each newsletter. We count ads we found, not money spent or results.

Ads over time

Ads we found in SEO + Marketing newsletters, every six months.

2023 H1: 18 ads. 2023 H2: 8 ads. 2024 H1: 63 ads. 2024 H2: 125 ads. 2025 H1: 186 ads. 2025 H2: 280 ads. 2026 H1: 546 ads. 2026 H2*: 447 ads 0 200 400 600 2023 H1: 18 ads 2023 H1 2023 H2: 8 ads 2023 H2 2024 H1: 63 ads 2024 H1 2024 H2: 125 ads 2024 H2 2025 H1: 186 ads 2025 H1 2025 H2: 280 ads 2025 H2 2026 H1: 546 ads 546 2026 H1 2026 H2*: 447 ads 447 2026 H2*

More newsletters were tracked in recent periods, so part of the rise is wider coverage, not only more ads. Counted from the report’s data, each ad once. *2026 H2 is still in progress.

What kinds of companies advertise

Ads by the type of company that bought them.

  1. Marketing, sales & work software 444 ads · 141 companies
  2. SEO & marketing agencies 284 ads · 28 companies
  3. SEO tools 279 ads · 40 companies
  4. Ad, shopping & partner platforms 242 ads · 49 companies
  5. AI search & content tools 159 ads · 20 companies

Do advertisers come back?

89% of all the ads came from companies that advertised more than once. That’s a good sign those newsletters work for them.

  • Once · 189 companies
  • 2–5 times · 158
  • 6+ times · 61

Only in the report

The parts that save you the most time stay inside the PDF.

  • Which newsletters publish a price and what it is, with the date
  • Who to contact at each newsletter and how to book a spot
  • Every ad, linked to its email so you can see exactly what ran
  • What an ad costs per reader so you can compare fairly
  • Questions to ask before you pay plus a short booking checklist

Three more things the report found

  • The two groups barely overlap: 73 of 109 SEO advertisers sell SEO tools or services, and 178 of 310 marketing advertisers sell marketing software or ad platforms.
  • SEO and AI search tools have already shown up in nearly half the marketing newsletters.
  • Regular advertisers bought 37% of SEO newsletter ads, but only 7% of marketing ones.

What’s inside the 22 pages

For anyone whose customers work in both SEO and marketing teams.

  • The 11 companies that advertise to both groups
  • Marketing newsletters no SEO tool has advertised in yet
  • What each group’s newsletters attract, side by side
  • One plan for both groups, instead of two

What’s in it, in order

  1. A short summary: only 11 of 408 companies advertise to both groups
  2. How the two groups of newsletters compare
  3. The 11 companies in both, and how each one shows up
  4. The different kinds of newsletters in the mix
  5. Every newsletter on one map
  6. New newsletters worth looking into
  7. Where companies like yours advertise
  8. How the same company pitches different newsletters
  9. How to get in touch with each newsletter
  10. How we did the research

Prices and contact details are only in the PDF. Every price shows its date, so you know how current it is.

Doing this yourself vs. getting the report

To do it yourself, you’d need to…With the report
Find the SEO + Marketing newsletters that take adsAlready found and profiled, one by one
Read their past emails and note every ad1,673 ads, already logged, each linked to its email
Work out who each advertiser is408 companies, sorted by type
Spot who keeps coming backRepeat advertisers marked for every newsletter
Hunt for media kits, prices and contactsPrices and how to book, wherever the newsletter shares them

What you can do with it

Spend on what works

See which newsletters companies like yours pay for again and again, before you spend anything.

Copy a proven list

Your competitors already tried these newsletters. Start with the ones they keep coming back to.

Find quieter newsletters

Smaller newsletters where your ad isn’t one of five, so readers actually notice it.

Book faster

Prices and how to book, all in one place. No digging through media kits.

One price. The whole report.

No subscription and no account. Pay once and the PDF is yours.

SEO + Digital Marketing Intelligence

$69one-time
payment

Get the report$69

Secure checkout. The PDF is emailed to you in about a minute.

Everything you get

  • The full 22-page PDF, yours to keep
  • 1,673 real ads from Mar 2023 to Oct 2026, each linked to the email it ran in
  • All 408 advertisers, sorted by type, with links to their latest ads
  • Each newsletter in detail: who reads it, who advertises, the price and how to book
  • Three newsletters to look at first, picked from the data
  • Who to contact, questions to ask, and a booking checklist
  • Recently updated data, with every price dated
  • A private download link that works up to 10 times

It’s an instant download, so all sales are final. If your file doesn’t arrive or won’t open, email hello@partnershipintel.com and we’ll sort it out.

Questions people ask

How do I get it?

Pay once and we email you a private download link to the PDF. It usually arrives within a minute. If you don’t see it, check Promotions or spam.

Can I download it again later?

Yes. The link is just for you and works up to 10 times. If you need a new link, email us.

Is it part of Radar Lab Pro?

No. Reports are a separate one-time purchase. You can buy one with or without a Radar Lab plan.

How fresh is the data?

It was updated recently. Every price in it shows the date it was published, and anything over a year old is marked as old.

What exactly did you count?

Ads we found in real newsletter emails, each linked to the email where a public copy exists. It shows who advertised where and how often. It doesn’t show how much they spent or how well the ads worked.

Can I get a refund?

No. The report is a digital download you get straight away, so all sales are final. If your file doesn’t arrive or won’t open, email hello@partnershipintel.com and we’ll sort it out.

Get the SEO + Marketing report.

22 pages, 1,673 real ads, and how to book the newsletters that take them.

Get the report$69

Pay once · PDF in your inbox in about a minute · Not part of a Radar Lab plan