How partner certification works
Partner certification gives partners a structured way to learn your product and prove they understand it. This might include recorded lessons, live training, quizzes, demo exercises, implementation checklists, or practical assessments.
Certification is especially useful for implementation partners, solution partners, agencies, resellers, and system integrators.
What certification can cover
- Product fundamentals
- Ideal customer profile and qualification
- Positioning and messaging
- Demo and sales process
- Implementation or migration steps
- Support and escalation rules
Certification vs onboarding
Partner onboarding gets a partner started. Partner certification verifies that the partner has reached a defined level of knowledge or readiness. Certification can also be used as a requirement for higher partner tiers.